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Sports Marketing A Strategic Perspective Summary

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... used to attain the strategic goals. Through another perspective, goals justify the tactics that are used to go on a Academy of Marketing Science, 16, 74-94. Capon, N. and Glazer, R. (1987). Marketing and technology: A strategic coalignment. Journal of Marketing, 51, 1-14. strategic perspective, pricing has more impact on positioning and ultimate profitability than any other item in the four-way market-prioduct strategic expansion, the chart below refers to one in Marketing, 7th Edition, p.41: Shank, Matthew D. Sports Marketing: A Strategic Perspective. New Jersey: Prentice Hall, 1999. TheFreeDictionary.com. 13 ...



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Sources list for SPORTS MARKETING A STRATEGIC PERSPECTIVE SUMMARY:

Martinsons, Maris G. Explaining Dell's Success from a Strategic Management Perspective. Retrieved from http://eportal.cityu.edu.hk/mgt/document/Applied%20A rticles/Applied%20Articles/Martinsons%20-%20Dell.pdf Martinsons, Maris G. Explaining Dell's Success from a Strategic Management Perspective. Retrieved from http://eportal.cityu.edu.hk/mgt/document/Applied%20A rticles/Applied%20Articles/Martinsons%20-%20Dell.pdf Accessed on 4 April, 2005
Michael Dell

Hutt, M. D. and Speh, T. W. (1985) Industrial marketing management : a strategic view of business markets, Dryden Press, Chicago.
Data Warehousing

Thompson, John L. (1999) A Strategic Perspective of Entrepreneurship. International
Intrapreneurship, Entrepreneurship, and Large Companies

Hutt, M.D. and Speh, T.W. (2004), Business Marketing Management - A strategic view of industrial and organizational markets (8^th edition), Thomson/South Western
Orix Fleet Services Australia

Kyle, Bobette. (2004). "8 Lessons in Strategic Marketing a La Daddy Daycare." Available: http://www.internetbasedmom.com/a rticles2/strategic_marketing.html Kyle, Bobette. (2004). "8 Lessons in Strategic Marketing a La Daddy Daycare." Available: http://www.internetbasedmom.com/a rticles2/strategic_marketing.html
EMSDS (Emergency Medical Services Daycare Service)

 


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