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Sources list for MARKET POSITION OF MCDONALD'S IN FAST FOOD INDUSTRY: DHL/Airborne deal could shake up U.S. express market: billion-dollar deal will give Deutsche Post subsidiary the No. 3 U.S. market position for overnight air shipments. (News & Analysis). (2003). Logistics Management.DHL McDonald's Marketing Cited for Teens' Obesity; Fast-Food Giant Calls Suit `Frivolous'. (2002, September 10). The Washington Times, p. A03. Retrieved December 4, 2004, from Questia database, http://www.questia.com. Service Operation at McDonald's Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books. Prospective Marketing Plan Rayport, Jeffery. "The Virus of Marketing." Fast Company Magazine. December 1996:68. Viral Marketing "Constructive conflict helps teams make high-stake decisions under considerable uncertainty and move quickly in the face of intense pressure-essential capacities in today's fast-paced markets. The key? Mitigate interpersonal conflict." Eisenhardt 1997) Negotiation as a Leadership Skill More sources on "MARKET POSITION OF MCDONALD'S IN FAST FOOD INDUSTRY"
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