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Levi's Dockers Creating A Sub Brand Search result for 'Levi's Dockers Creating A Sub Brand': Paper Excerpts: ... known global brand names, including Levi's, Dockers and Levi Strauss (Levi-Strauss, 2001). The company is most well under single brand name: Levis (Strauss)! First business place had 90 Sacramento Street as its official address and "Levi Strauss" as the name (Levis to Levis (Levi-Strauss, 2001). Currently Levi's operate out of more than 100 countries (Levi-Strauss, 2001). Levi's brand has a broader range of consumers (Levi-Strauss, 2003). In Poland Levi's brands are segmented so the product can be sold "from he left the world on September 27, 1902 (Levis to Levis Co.), leaving behind an exemplary lifestyle and the brand name ...
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Sources list for LEVI'S DOCKERS CREATING A SUB BRAND: Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons.Tesco Kerfoot, K. (2004). On leadership: creating your own leadership brand. Urol Nurs, 24(5), 438-440. Leadership Intagliata, Jim, Norm Smallwood and Dave Ulrich. (2000). "Leveraging Leadership Competencies to Produce Leadership Brand: Creating Distinctiveness by Focusing on Strategy and Results." Human Resource Planning, 23(3):12. Successful Leadership Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking More sources on "LEVI'S DOCKERS CREATING A SUB BRAND"
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