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Avenues For Soccer Sponsors And Sponsorships

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... popular in the U.S. where most of MasterCard's revenue came from. The sponsorship league already had another sponsor in their continued sponsorship. Sponsoring fees would be increased twice that of what they had paid for the 1995-1998 The World Cup Soccer sponsorship is one major event that MasterCard International has been a part of since 1994, but junior-related prizes from the sponsors. In this case, the sponsors would also benefit from advertising their products access to more training dollars. Another reason is that corporate sponsorship is also available. While many athletes are sponsored by government sports ...



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Sources list for AVENUES FOR SOCCER SPONSORS AND SPONSORSHIPS:

IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing

McDonald, Colin. "Sponsorship and the Image of the Sponsor." European Journal of Marketing 25, 11: 31-38. 1991.
Ambush Marketing

Children's Miracle Network [Online] available at: http://www.cmn .org/web/sponsors/sponsor pages/marriott.htm
International Strategic Management in the Service Sector

"Soccer History" Retrieved from http://www.wsoccer.com/histor y_and_rules/soccer_history.htm "Soccer History" Retrieved from http://www.wsoccer.com/histor y_and_rules/soccer_history.htm Accessed on 12 April, 2004
Soccer

Michelle E. Lyons, "World Conference against Racism: New Avenues for Slavery Reparations?," Vanderbilt Journal of Transnational Law 35, no. 4 (2002) [cited 26 November 2004] [database on-line]; available from Questia, http://www.questia.com/.
African-America Reparations

 


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